About Us

Jerome Darien Emmanuel

Co-Founder of LifeCraft

As a man of faith, a pathbreaker and co-founder of LifeCraft, Jerome Darien Emmanuel brings a unique blend of purpose and expertise to LifeCraft. Driven by his calling to uplift those in need, Jerome pioneered a prison fellowship in his Church, providing support and guidance to those navigating difficult transitions. With extensive experience in the corporate and banking sectors, he channels his knowledge into LifeCraft, helping us unlock business opportunities and build a foundation for sustainable impact. Jerome’s leadership ensures that Lifecraft isn’t just a business but a lasting force for good, empowering lives and fostering resilience.

Mr Balji is a well-known veteran journalist in Singapore with over 40 years of experience. He is also the author of the book Reluctant Editor: The Singapore Media as Seen Through the Eyes of a Veteran Newspaper Journalist.

Importantly, Mr Balji has been a sounding board for Mohd Saleem, the founder of LifeCraft, for more than 15 years. Crucially, Mr. Balji has been the northern star in Mohd Saleem’s journey, playing a pivotal role in shaping the destiny that has brought LifeCraft to its inspiring fruition today. He continues to guide the team with wisdom and the unique circumstances in which both met for the first time have been shared in the book Transition – The Story of PN Balji by Woon Tai Ho.

PN Balji

Advisor of LifeCraft

Oussama Labib

Founder of Aeqlia and Programme Partner of LifeCraft

Oussama Labib, founder of Aeqlia, has been an integral part of LifeCraft’s journey from the very beginning. One of the first to recognize the power of our mission, Oussama extended his belief and support, laying the groundwork for a collaboration that would elevate our impact. Through his innovative gamified learning solutions, LifeCraft became a trusted partner in delivering transformative training experiences. Oussama not only helped LifeCraft navigate its early startup challenges but continues to be a cornerstone of our success, providing access to his gamified creations and empowering us to shape the lives of those who need it most.

Mohammed Shaheer, founder of Hunter’s Digital, supports LifeCraft with his technological prowess, bringing both his expertise and commitment to social impact. As the leader of a successful digital marketing agency, Shaheer has a deep understanding of the power of technology and connection. Inspired by LifeCraft’s mission to uplift underserved communities, he is driven to make a difference by enhancing our digital reach and support systems. With Shaheer’s dedication and technical insight, Lifecraft is well equipped to deliver transformative programs and empower those who need it most.

Mohammed Shaheer

Founder of Hunters Digital and Tech Partner of LifeCraft